Dean Neuls
http://algaemin.com/

Dean Neuls, Chief Executive Officer of AlgaeCal, Inc, is a leader in the development of calcium ingredients and supplements. When he heard about a strictly plant-based source of calcium and other essential minerals derived from marine algae in 2003, Neuls was intrigued. He traveled to South America where he discovered that indigenous people were picking balls of algae that washed up on the sandy beach. “It dawned on me that this could be the world’s only plant calcium, so I was excited to return home and confirm my understanding! I then pursued the exclusive rights to this algae source, filed patents and launched into clinical trials. Once the ingredient rights were exclusively ours and the intellectual property was tied up, our interests were protected, so it became a worthwhile risk to invest in studies.” said Neuls.

Neuls, together with Chief Operating Officer, Jeanne Roberts, continue to re-invest most of AlgaeCal, Inc's earnings in studies which demonstrate its superior bone health benefits versus the market leaders, calcium carbonate and calcium citrate. Neuls says "Clinical studies are 'the gift that keeps on giving' compared to advertising spends which only benefit our company once".